Personal-lines franchise model; profitable since IPO 2018; ~$2.6B market cap; the boring distribution play that actually makes money.
Key Milestones
Mark Jones + Robyn Jones found Goosehead Insurance Apr 2003 in Westlake TX as independent personal lines agency. Pioneers agency franchise model with central service center + technology platform — gives franchisees scale of national agency with entrepreneurial ownership.
Goosehead IPO Apr 2018 at $10/share raising $80M on Nasdaq; market cap ~$300M. One of the first pure-play insurance distribution franchise IPOs. Stock 10x's by 2020 ($120+) on franchise unit growth — peaks $170 Aug 2021 then plateaus mid-$50s by 2024 amid distribution slowdown + agent productivity questions.
Goosehead first earnings as public company Aug 2018 — Mark Jones CEO reports $35M revenue Q2; +50% YoY franchise unit growth. Stock 4x's by EOY 2018. Goosehead's franchise + central service center model differentiates from purely captive State Farm/Allstate agencies.
Goosehead Q2 2020 — Mark Jones CEO reports 87% YoY franchise unit growth; reaches 1,000+ producing agents. Stock 5x's 2018 IPO ($10) to $50 by EOY 2020. Pandemic accelerates direct/online quoting; Goosehead's central service center model proves resilient through COVID disruption.
Goosehead stock peaks $171 Aug 2021 — market cap $6.2B; PE 100x. Franchise unit growth slows 2022-2023 as agent productivity questioned + housing market freezes (impacts new home/auto policies bound). Stock falls to $46 Mar 2024; Mark Jones returns as CEO Apr 2024.
Mark Miller becomes Goosehead CEO Jan 2022 succeeding co-founder Mark Jones. Miller previously president of Lumen Capital. Stock $171 peak Aug 2021 already in decline; franchise unit growth slows + housing freezes 2022. Stock $46 by Mar 2024; Miller out, Jones returns Apr 2024.
Mark Jones returns as Goosehead CEO Apr 2024 replacing Mark Miller (CEO Jan 2022-Mar 2024); Jones focuses on agent productivity + franchise unit growth. Stock recovers from $46 (Mar 2024) to $95+ by Q4 2024 as initiatives gain traction.
Goosehead Q2 2024 — Mark Jones returns as CEO Apr 2024 replacing Mark Miller (who served Jan 2022-Mar 2024); franchise unit growth resumes after 2-year deceleration. Stock recovers from $46 (Mar 2024) to $95+ by Q4 2024 as agent productivity initiatives gain traction.
Goosehead Q4 2024 — Mark Jones returns as CEO drives franchise unit re-acceleration; 1,400+ producing agents (vs 1,100 trough 2023). Stock $115 (Q1 2025) recovers from $46 (Mar 2024). Personal lines hardening + agent productivity gains drive turnaround.
Goosehead FY2025 — Mark Jones CEO reports 1,500+ producing agents; $750M+ premium. Stock $100+ (recovered from $46 Mar 2024 trough; vs $171 Aug 2021 peak). Personal lines hardening + Jones's productivity focus drive turnaround.