Privacy Policy

Last updated: February 14, 2026

1. Introduction

Sterling ("we," "our," or "us") operates the website at asksterling.ai. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our financial analytics platform. By using Sterling, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Account Information

When you create an account, we collect your name, email address, and payment information. Payment processing is handled securely by Stripe — we do not store your full credit card number on our servers.

Usage Data

We automatically collect certain information when you visit our site, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits.

Cookies & Analytics

We use Google Analytics to understand how visitors interact with our site. Google Analytics uses cookies to collect anonymous usage data such as page views, session duration, and traffic sources. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

3. How We Use Your Information

  • Provide, operate, and maintain our financial analytics platform
  • Process your subscription and manage billing
  • Send transactional emails (account confirmation, billing receipts, service updates)
  • Analyze usage patterns to improve our product
  • Detect and prevent fraud or abuse
  • Comply with legal obligations

4. Third-Party Services

We use the following third-party services that may collect or process data on our behalf:

  • Stripe — payment processing and subscription management
  • Google Analytics — website analytics and usage tracking
  • Vercel — website hosting and infrastructure

Each of these services has its own privacy policy governing its use of your data.

5. Financial Data Sources

The financial data displayed on Sterling is sourced from public SEC filings, Financial Modeling Prep (FMP), and Yahoo Finance. This data is publicly available financial information about publicly traded companies and does not include any personal data about our users.

6. Data Retention

We retain your account information for as long as your account is active or as needed to provide you services. If you cancel your subscription and request account deletion, we will delete your personal data within 30 days, except where we are required to retain it for legal or regulatory purposes.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information. All data is transmitted over HTTPS, payment processing is handled by PCI-compliant Stripe, and we regularly review our security practices. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing of your data
  • Data portability — receive your data in a structured format

To exercise any of these rights, please contact us at hello@easyreps.app.

9. Children's Privacy

Sterling is not intended for use by anyone under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of Sterling after changes are posted constitutes acceptance of the revised policy.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at hello@easyreps.app.